Game Classification

Kool Aid Man Mattel Electronics (Steve Tatsumi / Vladimir Hyrcenko) (U.S.A.), Mattel Electronics (U.S.A.), 1983  

Informations Analyses Serious Gaming
 

Classification

RETRO SERIOUS GAME
(Advergame)

Keywords

Action - Advergame - Arcade - Comics - Ghost - Serious game - Water

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Entertainment
  • Corporate
  • Advertising

Audience

This title targets the following audience:
 Age : 8 to 11 years old / 12 to 16 years old
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick DESTROY : explanation of this brick MOVE : explanation of this brick
1 analysis

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Kool Aid Man This advergame presents the Kool Aid trademark and products.

The player is cast as the mascot from this brand and must catch flavors. This title is different from the one available on Intellivision.


Distribution : Retail - Commercial
Platform(s) : Atari 2600

Links

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