Game Classification

M.C. Kids / McDonald Land Virgin Interactive / Darren Bartlett / Gregg Iz-Tavares / Dan Chang (United Kingdom), Virgin Interactive (United Kingdom), 1991  

Informations Analyses Serious Gaming
 

Classification

RETRO SERIOUS GAME
(Advergame)

Keywords

Action - Advergame - Jump - Mac donald's - Plateform - Platform - Retro serious game

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • Entertainment
  • Advertising

Audience

This title targets the following audience:
 Age : 8 to 11 years old / 12 to 16 years old
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick DESTROY : explanation of this brick MOVE : explanation of this brick SELECT : explanation of this brick
1 analysis

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M.C. Kids / McDonald Land This advergame is a plateform game like Super Mario Bros. The game is based on the McDonald's fast food franchise. The player can controls on of two teenagers (Mic or Mac) that venture into the McDonald's fantasy world in order to return Ronald McDonald's magical bag. Hamburglar has stolen it. There are 7 levels in this advergame.

Distribution : Retail - Commercial
Platform(s) : Amiga - Commodore 64 - Gameboy (GB) - NES (Famicom) - PC (Dos) - Atari ST

Links

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