Classification
SERIOUS GAME
(Advergame)
Keywords
Purpose
Besides play, this title features the following intents:
- Marketing & Communication message broadcasting
Market
This title is used by the following domains:
Audience
This title targets the following audience:
Age : 17 to 25 years old
/
25 to 35 years old
/
35 to 60 years old
General Public
&
Students
Gameplay
The gameplay of this title is
Game-based(designed with stated goals)
The core of gameplay is defined by the rules below:
Comments
Taxonomy
- "I like it because it's quite challenging (you only have 2 minutes to spot 82 bottles) but most of all because it's artistic, very much in line with the Absolut brand. It's amazing the attention to the details, and I'm always impressed by the work on branding Absolut is able to do also with online marketing."
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