In this Serious Game For Change you find yourself in a the simulated village where a few are prosperous, but most struggle with hunger and poverty. The player is Esha, a young girl from a poor family. Your mother's dearest wish is to somehow acquire a goat. A goat would provide your family with milk and the means of making money, which would allow Esha to go to school. Acquiring micro-loans and building animal pens are some of the activities the player engages in while playing the game. By demonstrating some of these activities in an online virtual world, Heifer hopes that the spirit of goodwill that ripples through communities as animals are passed on, will also be spread to some degree digitally.