Game Classification

M&M's: The Lost Formulas Boston Animation (U.S.A.), Simon & Schuster Interactive (U.S.A.), 2000  

Video Game

Purpose

  • Educative message broadcasting
  • Marketing & Communication message broadcasting

Market

  • Entertainment
  • Education
  • Advertising

Audience

  • 12 to 16 years old
  • 17 to 25 years old
  • General Public

This game promotes the "M&M's" candy brand. It features two games mode : entertainment or educationnal. The latter one is similar to the first one, with some added math-based puzzles.