Game Classification

Keep Her Awake Warner Bros (U.S.A.), Warner Bros (U.S.A.), 2010  

Informations Analyses Serious Gaming
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Horror - Interactive movie - Strategy

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting
  • Storytelling
  • Licensed title

Market

This title is used by the following domains:
  • Entertainment
  • Advertising

Audience

This title targets the following audience:
 Age : 17 to 25 years old / 25 to 35 years old
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
AVOID : explanation of this brick MATCH : explanation of this brick SELECT : explanation of this brick
0 analysis

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Keep Her Awake A promotional tie-in for the 2010 remake of the film A Nightmare on Elm Street, this interactive movie presents players with a teenaged girl in her bedroom, tired and at risk of becoming prey for legendary slash-flick mass child murderer Freddy Krueger -- whose vengeful spirit murders his victims in their sleep. Hence, the player's goal: to keep her awake. This will be difficult to achieve, but players get scored on how long they are able to get her to stave off the lethal ropes of sleep under their direction.

This direction takes the form of following player guidance to various alternatives to sleep: exercise, showering, the ingestion of stimulants, the distraction of electronic media, and, controversially, the infliction of pain. [source:mobygames]

Distribution : Retail - Commercial
Platform(s) : Browser (Flash)

Links

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