Game Classification

A la poursuite de l’élixir de jouvence DDB (France), Office de tourisme du Pays de Galles (United Kingdom), 2008  

 

G/P/S model

SERIOUS GAME
(Advergame)

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting

Market

This title is used by the following domains:
  • State & Governement
  • Culture & Art
  • Advertising

Audience

This title targets the following audience:
Age : 17 to 25 years old / 25 to 35 years old
General Public