Game Classification

Lost in Forks Euro rscg 4d (International), Volvo (Sweden), 2010 Play it Now !

Informations Analyses Serious Gaming

Classification

SERIOUS GAME
(Advergame)

Keywords

Advergame - Car - Interactive movie - Storytelling - Video

Purpose

Besides play, this title features the following intents:

Marketing & Communication message broadcasting
Storytelling

Market

This title is used by the following domains:

Advertising

Audience

This title targets the following audience:
Age : 17 to 25 years old / 25 to 35 years old
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

An advergame movie to promote a Volvo car. The movie is inspired by the universe of Twilight.

Distribution : Internet - Free
Platform(s) : Browser (Flash)