Game Classification

Dark Ride .., Lexus (U.S.A.), 2010 Play it Now !

Informations Analyses Serious Gaming
 

Classification

SERIOUS GAME
(Advergame)

Keywords

Advergame - Cars - Interactive movie

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting
  • Storytelling

Market

This title is used by the following domains:
  • Advertising

Audience

This title targets the following audience:
 Age : 12 to 16 years old / 17 to 25 years old
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
SELECT : explanation of this brick
1 analysis

Similar games

Make Me Play a Song! Make Me Play a Song!
Interactive zombie movie adventure Interactive zombie movie adventure
Twix: Get the girl Twix: Get the girl
Stella Artois Stella Artois
Google Chrome Fastball Google Chrome Fastball
Bank Run Bank Run
Follow Your INSTINCT Follow Your INSTINCT
Lost in Forks Lost in Forks
Start Thinking Soldier: Decision Making Start Thinking Soldier: Decision Making
Start Thinking Soldier: Leadership Start Thinking Soldier: Leadership
Dark Ride In this very cool movie style advergame you play the part of a navigator helping one very skilled driver named Tony avoid danger and the bad guys. Use your mouse and pan your view to make quick decisions which keep the action going. You can skip the Facebook connection at the introduction by clicking on the "x" but having a digital camera and microphone make for a much better experience.

Distribution : Internet - Free
Platform(s) : Browser (Flash)

Links

Update this description