Game Classification
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Smart eBall
Proximity BBDO
(Germany)
, Smart
(Germany)
,
2011
Informations
Analyses
Serious Gaming
Classification
SERIOUS GAME
(Advergame)
Keywords
Advertising
-
Arcade
-
Car
Purpose
Besides play, this title features the following intents:
Marketing & Communication message broadcasting
Market
This title is used by the following domains:
Advertising
Audience
This title targets the following audience:
Age :
17 to 25 years old
/
25 to 35 years old
/
35 to 60 years old
/
below 60 years old
General Public
Gameplay
The gameplay of this title is
Game-based
(designed with stated goals)
The core of gameplay is defined by the rules below:
1 analysis
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An event-only advergame to promote the Smart Fortwo electric car. It's a variant of the game Pong played with the car themselves. You can drive forward or backward to move the paddle in the game.
Distribution :
Free
Platform(s) :
Arcade
Links
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