Game Classification

Défi Ingénieurs SNCF / TBWA (France), SNCF / TBWA (France), 2012 Play it Now !

Informations Analyses Serious Gaming
 

Classification

SERIOUS GAME
(Advergame)

Purpose

Besides play, this title features the following intents:
  • Marketing & Communication message broadcasting
  • Goods trading

Market

This title is used by the following domains:
  • State & Governement

Audience

This title targets the following audience:
Age : 17 to 25 years old / 25 to 35 years old
Professionals & Students

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)