Besides play, this title features the following intents:
Informative message broadcasting
Market
This title is used by the following domains:
Corporate
Ecology
Advertising
Audience
This title targets the following audience:
Age : 17 to 25 years old
/ 25 to 35 years old
/ 35 to 60 years old Professionals
Gameplay
The gameplay of this title is Game-based (designed with stated goals)
A full digital device to promote solutions Eco Fuel
Through this device, Renault trucks educate the public wants to promote rational behavior and its "Optifuel Solutions."
? The main objective is to inform and accompany truck drivers in the necessary evolution of their driving behavior, whether by conduct or practices by setting some equipment.
But also:
- Capture targeted traffic that will not come to the Renault Trucks brand by digital means traditional
- Differentiate of competition through innovative positioning
- Bring together a community around a common passion
- Provide an alternative vision of the world of trucks to the general public
This game is available in different materials to meet targets and needs:
- Simulator physical salons, to allow rapid turnover of players, immersion and realism are the watchwords.
- A web version whose aim is to encourage players to play more than once.
This support, the simulator is controllable by the mouse and keyboard, but also with a joystick or steering wheel.
- A mobile version of iPhone, iPad, Android phones and tablets, with a touch gameplay adapted to the game.