Game Classification

Reveal (Who will U be ?) L'Oréal (International), l'Oréal (France), 2010 Play it Now !

Informations Classification Analyses Serious Gaming

G/P/S model

SERIOUS GAME
(Edumarket Game)

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:

1 analysis

Gameplay : games like Reveal

Purpose

Besides play, this title features the following intents:

Informative message broadcasting
Marketing & Communication message broadcasting

Market

This title is used by the following domains:

Corporate
Media

Audience

This title targets the following audience:
Age : 17 to 25 years old / 25 to 35 years old / 35 to 60 years old
General Public

Comments

Taxonomy

"" Reveal " L'Oréal ILI to recruit interns and employees worldwide .
A game to prepare for the " first interviews " and that can be very informative for anyone interested in the management of a business, public relations , marketing its products, etc. .
To test their abilities in management , no technical manufacturing employment objective for the game is presented .
The mechanism is based on the ballad of the visitor in 5 environments and it is in these places that the visitor , a student must meet all the characters in order to retrieve information. Each dialogue is to collect information about the visitor , it is a classic model of serious games based on the QCM . All dialogues are there to try to build a profile of the visitor. The purpose of profile is to offer at the end of the game, career ideas based on the temperament and qualities of the person."

A l'Oréal serious game for students and graduates who are willing to try out many different career options before choosing one. It is aimed at all people who want to integrate a multinational testing the pre online recruitment.

Distribution : Internet
Platform(s) : Browser (Flash)