Game Classification

Tam Tam (Tamtam) KTM Advance (France), Bayer (France), 2012  

Informations Analyses Serious Gaming
 

Classification

SERIOUS GAME
(Edugame)

Purpose

Besides play, this title features the following intents:
  • Educative message broadcasting
  • Goods trading

Market

This title is used by the following domains:
  • Humanitarian & Caritative
  • Scientific Research

Audience

This title targets the following audience:
 Age : 8 to 11 years old / 12 to 16 years old / 17 to 25 years old / 25 to 35 years old / 35 to 60 years old
General Public

Gameplay

The gameplay of this title is Game-based
(designed with stated goals)

The core of gameplay is defined by the rules below:
MATCH : explanation of this brick CREATE : explanation of this brick MANAGE : explanation of this brick
1 analysis

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tamtam In reaction to negative media coverage about its activities and in response to what it considered to be erroneous information about heated social issues linked to it, the Bayer group decided to launch a collaborative serious game, allowing its employees to obtain information and express themselves on a dozen simple subjects. However, if civil society calls for a discussion of the sociotechnical controversies connected to the industry’s activities, it nevertheless remains a sensitive issue within the company framework.
The Tam Tam project is a hybrid solution emerging from the working group, the workshop/debate, the field study, the online videogame and social networks. With this project, we hope to have tested the hypothesis that by helping social actors – in this case companies engaging in processes towards responsibility by taking employee opinions into account – a shift towards a more collaborative society will occur, in which companies have a greater awareness of what civil society expects from them.

Distribution : Internet - Open Source - Free
Platform(s) : Browser (Flash)

Links

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