Game Classification

This game is a " business game " that allows MBA students from around the world to measure their skills in strategy .
The players (in groups of three) are in control of a virtual cosmetics company for two months. They face the environment of the new economy . The game settings are based on the reality of the global cosmetics market and on the expertise of L' Oréal's international strategy.
In addition to being oriented Marketing and sales , this game is also a recruitment tool : the best players are indeed contacted.

Distribution : Internet
Platform(s) : Autre - Browser

Links

• http://www.loreal.fr/media/press-releases/1999/sep/l%E2%80%99or%C [...]
• http://e-sens.ch/dossiers/20062008/1372/13722.html