Game Classification

James Pond 2: Codename RoboCod Millennium Interactive, Vectordean (Chris Sorrell), Millennium Interactive (Amiga, Atari ST, CD32, C64, DOS, ) / U.S. Gold (Game Gear, Ma, 1991  

Video Game

Purpose

Market

  • Entertainment

Audience

  • 12 to 16 years old
  • 17 to 25 years old
  • General Public

In the original UK version of the game, the penguins featured as in-game product placement for the McVitie's biscuit company's Penguin Biscuits, making it one of the earliest games to use this form of advertising. According to a 1994 article in the UK edition of PC Gamer, Penguin outsold arch-rival KitKat for the first time in the product's history soon after the release of the game.